Already competing at the highest level of GT3 with Comtoyou Racing and Aston Martin in the ADAC GT Masters, and a member of the Aston Martin Racing Driver Academy, the French driver is now joining the Louyet Group, a major player in the premium car retail sector in Belgium and Luxembourg.
This collaboration is a natural fit: it brings together an iconic car brand, a group deeply involved in the world of motorsport, and a driver who competes every weekend at the wheel of an Aston Martin Vantage GT3 EVO.
A partnership born out of a shared vision of motoring
For Baudouin Detout, this collaboration represents much more than a traditional partnership.
In his role as Brand Ambassador, he will represent Aston Martin Luxembourg and Aston Martin Antwerp, both in connection with their motorsport programmes and at the various events organised by the Louyet Group.
A role that takes on its full significance as the driver continues to progress in GT3.
The Louyet Group has been heavily involved in motor racing for several years, particularly within the Aston Martin world. The group supports various projects linked to the British brand and Comtoyou Racing, including significant involvement in the Spa 24 Hours.
This close link between the worlds of motorsport and premium motoring forms one of the cornerstones of this new partnership.
Flying the flag for Aston Martin beyond the racetrack
As Brand Ambassador, Baudouin Detout will aim to bring the Aston Martin experience to life beyond the world of motorsport.
Appearing at customer events, launches, meet-ups with enthusiasts and various gatherings organised by dealerships, the driver will bring his racing experience and professional driver’s perspective to the Aston Martin community.
It is also a way of forging a direct link between the brand’s customers and the world of GT3.
From the road to the racetrack, the values remain the same: performance, precision, elegance, high standards and a passion for motoring.
A partnership that fits particularly well with the GT3 programme
This collaboration takes on a new dimension in the run-up to the 2026 season.
At the wheel of Comtoyou Racing’s No. 39 Aston Martin Vantage GT3 EVO, Baudouin Detout is competing in his first full season in the ADAC GT Masters this year.
This sporting advancement also gives the Louyet Group a natural presence at the heart of the German championship and the Aston Martin Racing ecosystem.
Red Racing Green had, in fact, already highlighted the Louyet Group’s involvement with Baudouin Detout as part of his ADAC GT Masters programme, alongside his involvement in various Aston Martin and Comtoyou Racing projects. https://red-racing-green.com/2026/06/17/24-hours-of-spa-beautiful-belgian-story/
A long-term partnership
Beyond the visibility and sporting aspect, this collaboration is based above all on a shared desire to build a lasting relationship.
For Baudouin Detout, representing Aston Martin Luxembourg and Aston Martin Antwerp is an opportunity to further his commitment to the brand he already represents in motorsport.
“I am particularly proud to be joining the Louyet Group as Brand Ambassador for Aston Martin Luxembourg and Aston Martin Antwerp. Aston Martin has played a very important role in my sporting career, and being able to represent the brand off the racetrack as well is a real privilege. I would like to sincerely thank the Louyet Group for their trust. We share the same values of performance, excellence and a passion for motoring, and I look forward to bringing this partnership to life both on the racetrack and at various events with customers and enthusiasts of the brand.”